Collins Concise English Dictionary © HarperCollins Publishers::
lonely hearts adj
  1. (often capitals) of or for people who wish to meet a congenial companion or marriage partner: a lonely hearts advertisement
WordReference Random House Unabridged Dictionary of American English © 2020
lone•ly-hearts  (lōnlē härts′),USA pronunciation adj. 
  1. of or for people seeking counseling or companionship to bring love or romance into their lives:a lonely-hearts column in the newspaper.
[1930–35]
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