down-market

UK:*UK and possibly other pronunciationsUK and possibly other pronunciations/ˌdaʊnˈmɑːrkɪt/US:USA pronunciation: respellingUSA pronunciation: respelling(dounmär′kit)


WordReference Random House Unabridged Dictionary of American English © 2020
down-mar•ket  (dounmär′kit),USA pronunciation [Chiefly Brit.]
adj. 
  1. British Termsappealing or catering to lower-income consumers;
    widely affordable or accessible.

adv. 
  1. British Termsin a down-market way.
  • 1970–75

Collins Concise English Dictionary © HarperCollins Publishers::
down-market adj
  1. relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality
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